Black Lab Digital came to me with an existing logo for the Vapin brand but needed the personality of the brand to be further developed and applied to product packaging across a range of flavours, creating a bold on the shelf presence for this new product.
I worked to develop a complete look and feel for the packaging so it could be launched in the UK market by Bull Brand, providing a high quality range of e-liquid products. They wanted a high end look that would stand out on shelf and even at a small size be clearly distinguishable. Bright colours depicting the range of flavours and a bold graphic 'V' supersized on the packaging provide a strong visual presence for this brand.
The designs were applied across bottle labels, individual bottle boxes and multipack outer boxes.