I worked for the vintage inspired lifestyle brand Cath Kidston for three years and in that time worked on a wide range of printed material for retail marketing, including POS, window graphics, in-store signage, promotional flyers, e-newsletters and event publications.
Cath Kidston’s Guide to Vintage at Southbank Festival minimag
Cath Kidston history wall featured in a pop up shop at the Vintage at Southbank festival
Vintage at Southbank is a cultural festival curated by Wayne Hemmingway that celebrates music, fashion, art, design and dance from the 1920s to the 1980s. Cath Kidston set up a pop-up shop in the vintage marketplace at the festival in the style of an old fashioned hardware shop.
I was given the task to design the shop front which was then transformed into a hand painted lifesize fascia, a brand history wall, a ‘Cath Kidston Guide to Vintage at Southbank’ mini mag, along with POS and signage within the shop.
Spring / Summer 2012 ‘Cheap as Chips’ sale window POS
Spring / Summer 2012 Sale online and direct mail marketing
The Spring / Summer 2012 sale identity used the tag line ‘Cheap as Chips’, mimicking the appearance of traditional British chip shop signage. These boards were hung in the window on a chain attached to a sucker and as the sale progresses they were flipped over to show a new customer-facing message communicating further markdowns and a new tag line ‘Now Cheaper than Chips’. This was also supported instore by hanging signs above feature tables, strut cards, along with online marketing and direct mail.
Christmas 2012 POS
Christmas 2012 competition flyer and window vinyl graphic
Christmas 2012 antlers
" It was an absolute pleasure to work with Emily at Cath Kidston and to see her grow into a well rounded and multi disciplined designer. She is able to time-manage her projects well and create wonderful designs. Emily was key to helping artwork and implement the brand style to across marketing campaigns and packaging designs. She will be an asset to any team."
Kitty Lai - Design Team Manager, Cath Kidston
"Emily is a creative and talented graphic designer. She is full of great ideas and her passion is infectious. Emily has a remarkable ability to work under pressure, juggling multiple projects simultaneously, never missing deadlines and always producing a very high standard of work. She is a joy to work with!"
Selina Chandnani - Graphic Designer, Cath Kidston