Inspired by refreshing beach culture, from deck chairs to beach huts, i worked collaboratively at Gendall Design on the re-designed Simply Cornish’s sweet and savoury biscuit range. Living up to the name, it’s a simple packaging solution that represents the brands values of simple, honest and hearty ingredients. Giving the range a unified and more recognisable shelf presence. It is currently being stocked by Waitrose, Tesco’s, National Trust and will be rolled out across multiple retail outlets.
Following this we also developed the Christmas range, following the same design principles but with a seasonal twist and luxurious print finishes.